Perspective New England Magazine provides an Interactive DIGITAL Design & Home Renovation publication to Greater Boston’s affluent homeowner with the information they need to coordinate renovations and new construction projects. In each issue hundreds of home owners with current renovation and building projects turn to the pages of PERSPECTIVE for its valuable mix of Products, Features, Design Ideas, and Industry News. All presented in a format that makes information come alive and that engages readers.

Digital delivery provides advantages to advertisers and resonates with today’s reader audience involved with a digital-focused lifestyle. According to recent survey results by Josh Gordon with Smarter Media Sales, researchers found that when it comes to reader experience 82% of respondents found digital magazines more engaging than websites with similar content. The study went on to find ads in digital magazines more helpful and viewed longer than ads in other electronic media.

The advertising experience we deliver is about interactivity and the digital interactive extras that can spark interest in an article or ad the reader may otherwise have ignored. Together when you format an online reading experience in a magazine style, it attracts a lasting reading audience. A further benefit of digital media enables business analytical tracking tools and measurement results of your investment that help shape future campaigns in areas such as page views, zoom clicks, time read and hot spots for where in your ad or article readers found most compelling.

Technology and social media marketing has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all advertising strategy and interactive channels at the heart of all marketing delivery.

To learn more about Perspective New England Magazine, please contact us or view our Perspective New England Digital Media Kit.